Insight
When Trimaster Metrology approached me, they were running with a heavy, pretty outdated type based logo mark that didn't really fit their needs or brand persona. With multiple ongoing brand expansion operations including a new modular office, the brand demanded a fresh new face that was minimal, striking and recognisable in a split second. Right from the beginning, it was all about going for a sharp, clean logo mark. Combining the first two letters of the brand's name, we were able to come up with the finalised mark after multiple explorations.