Insight
"Students were observed to overspend pocket money in a spree, without being aware of where it all went. The idea was to build a service that kept them aware of their financial behaviour and spend more consciously."
Insight
"Apart from banners, infographics and posters, stickers were the central focus of the campaign, to be able to reach out to the target group on a more intuitive, personal level. The stickers are meant to be stuck at unexpected places like the back of seats in college buses, in the washroom, etc."